PARTNERING to help grow your business!

At Benchmark we understand that your business is unique. No equipment dealer has exactly the same sales strategy, business objective, philosophy, or requirements as your company does and therefore no other company faces exactly the same financing challenges that you do.

We understand that an effective financing partner can add great value to your company by enabling you to focus on selling your equipment. Whether it is a leasing program to facilitate sales to your customers or an inventory program to enable you to keep critical items in stock at all times, we help you deal with your financing challenges.

Our commitment to understand your needs, and those of your customers, together with our wide range of financing products, means that we can custom tailor the right combination for you. Among the products and services we offer are:

   * Private Label Programs
   * Joint Marketing Services, including Direct Mailing and Trade Show support
   * Lead Generating / Telemarketing
   * Guaranteed approval benchmarks and turnaround time
   * On-site training for your company’s sales force
   * Industry Experts

Vendor Benefits

Increase your sales
- Offer the convenience of leasing as a sales tool.
Leasing is a major sales tool in many industries. However, many users are not aware they can lease software and so don’t ask even when it could be very helpful.

- Fast turnaround from Benchmark.
Benchmark will respond in 2 hours to requests for credit approval or lease rates. We are there to assist you in expediting the sale.

- Overcome cost objections.
When the total cost seems too high, payment over time, particularly when it's tied to the period of benefit, often can be a win-win solution for everyone.

- Build repeat business.
Makes it easy for your customers to keep ordering from you as their needs grow. Benchmark allows you to offer to users additional products with minimal financing effort by the user.

- Generate larger individual sales.
When the need is there, but the dollars for total implementation are not, a lease can serve as a means to stretch the dollars. And include multi-year maintenance in the lease.


Better satisfy customer needs.
- Relate the payment for the asset to its period of benefit.
Customers often prefer the payment be related to the benefit of the asset.

- Leasing is one way to do it.
Offer both upfront payment and term financing or leasing. Your customers have different cash flow and budgetary needs. Offer them a choice.

- Offer a proposal tailored to customer’s unique needs.
Leasing is an inherently flexible tool and payments can be easily tailored to specific needs. Payments may be monthly, quarterly, or even annually. Benchmark can even provide the customer with a lease where its payments vary with its current business requirements.

Improve your competitive and financial position.

Become an industry leader by offering leasing.
Industry leadership has many facets; offering leasing is one. You have an advantage over those who don’t offer leasing and you neutralize the advantage of those who do.

Using Benchmark financing programs requires no financial obligation on your part.
We invest our time and resources to see if leasing would be advantageous to you and your customers. If it appears to be, we start and there are no minimums or financial obligation on your part.

Sales Rep Benefits

Referrals - Let Benchmark help you close more business. Give us a list or territory to call on.
Our trained telemarketers will follow up and help you with calls. We have the ability to call on your past or current customers, tradeshow leads, mailing or advertisement leads, old quotes that never closed… etc. Just contact us and we will help set up a referral system that will meet your needs.

Help close the sale - Leasing helps you overcome budget, cost, cash and other obstacles. It allows you include other costs (hardware, training, installation and customization) in the lease and accelerate your customer’s approval and implementation of the project.

Avoid delay - Capital budgets are a problem in a lot of large companies, particularly when the pace of change makes long range planning difficult. Leasing can often convert an acquisition into an operating expense and shorten the buying cycle.

Overcoming price objections. - When the total cost seems too high, payment over time, particularly when its tied to the period of benefit, often can be a win-win solution for everyone. If the customer has limitations on available funds and those funds are not sufficient to acquire the full extent of the software needed to implement a new business strategy, then leasing becomes a viable alternative.

Repeat business - Leasing makes it easy for your customers to keep ordering from you as their needs grow. The Master Lease Agreement allows you to offer users additional products with minimal financing effort the user.

Avoid “sticker shock”- Depending upon the customer and the project, a monthly payment may be a more appropriate sales approach - particularly if special payment variations are needed.

Upgrades easily available - Once a lease is in place, the administrative process to obtain additions and upgrades is simplified.